Paste a creator's handle once. Viralytics logs every post they publish on TikTok, Instagram, and YouTube, keeps the views current, and shows what each creator costs you per 1,000 views.
What a UGC tracker does
Comparing trackers? See the best UGC tracking software, compared. Want the method first? Read how to track UGC creator performance.
Everything you'd otherwise copy into a sheet by hand, kept up to date on its own.
Viralytics checks each creator's profile and adds new posts on its own. Nobody has to send links or fill in a sheet.
Each post's numbers refresh automatically, so a video that takes off on day 9 still shows its real total.
One creator, three platforms, one row. Compare platforms side by side instead of across three tabs.
Set each creator's deal once. Viralytics turns their views into effective CPM and a running payout balance.
Give each creator a start date so posts from before your deal never land in your numbers.
Each creator gets a private link to their own posts, views, and earnings. No more screenshot reports.
No integrations, no creator logins, no browser plugin.
01
Add a creator by their TikTok, Instagram, or YouTube profile link. No creator login or API keys.
02
Their recent posts appear, and every new one is picked up and refreshed automatically.
03
Views, CPM, and earnings per creator and per platform. Share each creator's portal link if you like.
Most teams start with a sheet. It works for three creators and breaks around ten, when collecting links and refreshing views becomes someone's whole Monday.
| Spreadsheet | Viralytics UGC tracker | |
|---|---|---|
| Finding new posts | Creators send links, or you check profiles | Found automatically |
| View counts | Typed in by hand, stale by next week | Refreshed automatically |
| TikTok + Instagram + YouTube | Separate tabs or columns | One row per creator |
| CPM per creator | A formula you maintain | Calculated per creator and platform |
| What each creator is owed | Separate payout sheet | Built in, with payment history |
| Creator-facing report | Screenshots | Private portal link |
| Cost | Free | From $40/mo |
Not ready to switch? Start with our free UGC tracking spreadsheet template and check your numbers with the UGC CPM calculator.
Five questions that separate a tracker from a trend-research tool.
Built for brands and agencies tracking creators they pay, not for discovering new ones.
Need creator discovery instead? See Viralytics vs Modash.
A UGC tracker is a tool that automatically records every post your UGC creators publish, with its views and engagement, so you can see what each creator delivers without a spreadsheet. Viralytics is a UGC tracker for TikTok, Instagram, and YouTube that also calculates CPM and what each creator is owed.
Add each creator's public TikTok, Instagram, or YouTube profile to a UGC tracker like Viralytics. It finds their new posts on its own and refreshes views, likes, and comments, so you never collect links by hand. Creators don't need to connect their accounts.
Our free UGC tracking spreadsheet template works if you have a few creators and don't mind updating views by hand. Once you're past a handful of creators, an automatic tracker saves hours a week. Viralytics costs $40/month for 500 tracked videos, and you can try it for 7 days for $1.
Yes. Viralytics tracks TikTok, Instagram (including Reels), and YouTube (including Shorts) side by side, with views and CPM split by platform for every creator.
No. Viralytics reads public posts from the profile you add, so creators don't log in, install anything, or grant permissions.
Dedicated UGC trackers range from about $22/month (Sway9, TikTok and Instagram only) to $150/month (Trackr). Viralytics is $40/month for 500 tracked videos plus $18 per extra 250, with unlimited team seats on every plan.
Add your creators and Viralytics tracks every post, view, and dollar from here on.