Social Blade is a free public-stats site that estimates follower counts and rough earnings for any account or channel. Viralytics is purpose-built for brands and agencies running paid UGC programs — it tracks real first-party performance across the creators you pay and handles their payouts.
Social Blade
Creators, fans, and marketers who want to look up follower growth, rankings, and ballpark earnings for any public account. It's a stats-lookup and discovery tool, not a program-management platform.
Free public stats; paid tiers from $3.99/mo (mostly remove ads / expand exports)
Viralytics
Brands and agencies running paid UGC programs who need to track creator ROI, manage payouts, and report on campaign performance — all in one purpose-built tool.
From $40/mo (500 videos/month, scales with usage)
Side-by-side breakdown
The four things that actually matter when you're managing a paid UGC program.
Viralytics has a built-in payout calculator that ties each creator's actual views to what you owe them. Social Blade has no payout tracking at all — only public earnings estimates not tied to any program you run.
Social Blade infers earnings from public view counts and a fixed RPM, which industry write-ups say can be off by 3–5x. Viralytics tracks the real performance of the specific videos your creators post for you.
Viralytics gives every creator a portal to see their own stats and payouts. Social Blade is a public lookup site — there's no creator-facing workspace and no way to manage who you pay.
Viralytics computes CPM for your paid program across TikTok, Instagram Reels, and YouTube Shorts so you can measure ROI. Social Blade only shows generic profile-level stats for any account.
Viralytics tracks posts across all three platforms automatically — no manual uploads, no API keys to manage. Just paste a creator's handle and we handle the rest.
Viralytics. Social Blade is great for looking up public follower counts and rough earnings on any account, but it has no payout tracking, no creator portal, and no way to manage a roster of creators you pay. Viralytics is purpose-built for paid UGC programs — it tracks the real performance of the videos your creators post and calculates exactly what they're owed, from $40/mo.
No. Social Blade shows generic estimated earnings ranges for public accounts based on a fixed RPM assumption — it doesn't track what you actually pay creators or compute CPM for your program. Viralytics has a built-in payout calculator and per-platform CPM tracking tied to your real spend and the creators' real views.
They're rough estimates. Social Blade calculates earnings from public view counts times a fixed RPM and assumes every view is monetized, so the numbers can be off by several times the real figure and ignore sponsorships, merch, and donations. Viralytics uses first-party metrics from the actual videos in your program instead of estimates.
Set up takes under 5 minutes. Paste in your creators' handles and start tracking views, CPM, and payouts across TikTok, Instagram, and YouTube.
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