Virlo helps you find what's trending. Viralytics helps you manage and measure the creators you're already paying. Different tools — very different outcomes.
Virlo
Content creators and marketers who want to research trends, find viral content patterns, and figure out what to make next in their niche.
From $49/mo (credit-based, 2,000 credits/mo)
Viralytics
Brands and agencies who are already running paid UGC campaigns and need to track creator performance, measure ROI, and manage payouts — all in one place.
From $40/mo (500 videos/month, scales with usage)
Side-by-side breakdown
The four things that actually matter when you're managing a paid UGC program.
Viralytics is designed for one specific job: managing your paid UGC creator program. Track view counts, measure ROI, and calculate CPM across every post your creators publish.
See exactly what each creator earns, what the CPM is per platform, and whether your UGC spend is converting. Virlo shows you what's trending — Viralytics shows you whether YOUR investment is working.
Share a private analytics portal with each creator so they can see their own performance. No extra logins, no screenshots, no spreadsheets.
No credit system to manage. $40/month for up to 500 tracked videos per billing period across TikTok, Instagram, and YouTube — then $18 for each additional 250 videos if you need more.
Viralytics tracks posts across all three platforms automatically — no manual uploads, no API keys to manage. Just paste a creator's handle and we handle the rest.
Viralytics is the best Virlo alternative for brands and agencies managing paid UGC creator programs. Unlike Virlo, which focuses on trend discovery and content research, Viralytics is purpose-built to track the creators you already pay — with view tracking, per-platform CPM, payout calculation, and a creator-facing portal. It starts at $40/mo for 500 tracked videos.
No. Virlo is a trend-discovery and content-research tool — it surfaces what's going viral in a niche. It doesn't calculate creator payouts, track CPM per creator, or measure the ROI of a paid UGC program. Viralytics is built specifically for that.
Virlo uses a credit-based model starting around $49/mo for 2,000 credits. Viralytics uses flat video-based pricing from $40/mo for 500 tracked videos across TikTok, Instagram, and YouTube, with unlimited team seats and pricing that scales in simple steps ($18 per extra 250 videos).
Set up takes under 5 minutes. Paste in your creators' handles and start tracking views, CPM, and payouts across TikTok, Instagram, and YouTube.
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