Viralytics vs Sway9
Sway9 is an affordable UGC tracker for TikTok and Instagram, priced by the number of creator accounts you track. Viralytics is built for paid UGC programs that also run on YouTube Shorts — with per-platform CPM, payout balances per creator, and a portal where creators see their own numbers.
Sway9 is for…
Smaller brands and agencies running TikTok- and Instagram-only creator programs that want the lowest possible monthly price, priced by tracked account, with multi-brand workspaces.
Starter $22/mo (25 tracked accounts); Growth $52/mo (100); Agency $99/mo (250)
Viralytics is for…
Brands and agencies running paid UGC programs who need to track creator ROI, manage payouts, and report on campaign performance — all in one purpose-built tool.
From $40/mo (500 videos/month, scales with usage)
Feature comparison
Side-by-side breakdown
| Feature | Sway9 | Viralytics |
|---|---|---|
| Track your own paid creators | ✅ Core use case | ✅ Core use case |
| TikTok + Instagram + YouTube | ⚠️ TikTok + Instagram only (more "coming") | ✅ All three |
| CPM & spend calculation | ✅ Automatic | ✅ Built-in, per platform |
| Payout tracking | ⚠️ Spend per creator + CSV export | ✅ Balances, base + bonus, paid-post history |
| Creator portal (share stats with creators) | ⚠️ None listed on their site | ✅ Yes |
| Team access (invite members) | ✅ Unlimited | ✅ Unlimited |
| Pricing unit | Per tracked account + monthly sync credits | Per tracked video |
| Starting price | $22/mo (25 accounts) | $40/mo (500 videos/mo) |
Why teams switch to Viralytics
The four things that actually matter when you're managing a paid UGC program.
YouTube Shorts included
Sway9 tracks TikTok and Instagram today. Viralytics tracks TikTok, Instagram Reels, and YouTube Shorts in one dashboard, so creators who post everywhere are measured everywhere.
Payouts that remember what's been paid
Sway9 computes spend and exports it for payouts. Viralytics keeps a running balance per creator — base pay, bonuses, and which posts have already been paid — so you never pay the same video twice.
A portal for your creators
Give each creator a private link to see their own views, CPM, and earnings. Fewer "how did my videos do?" DMs and fewer payout disputes.
Priced on videos, not handles
Sway9 counts each TikTok and Instagram account separately and syncs on monthly credits. Viralytics prices on tracked videos with no sync credits to manage, so adding a creator's second handle doesn't bump your plan.
TikTok · Instagram · YouTube
Viralytics tracks posts across all three platforms automatically — no manual uploads, no API keys to manage. Just paste a creator's handle and we handle the rest.
Frequently asked questions
What is the best Sway9 alternative?
Viralytics is the closest Sway9 alternative for brands whose UGC program includes YouTube Shorts or needs real payout tracking. It tracks TikTok, Instagram, and YouTube, calculates per-platform CPM, keeps a payout balance per creator, and includes a creator portal and unlimited seats — from $40/mo.
How much does Sway9 cost?
As of October 2026, Sway9 lists Starter at $22/mo (25 tracked accounts, 2,500 credits), Growth at $52/mo (100 accounts, 10,000 credits), and Agency at $99/mo (250 accounts, 25,000 credits), with 2 months free on yearly billing and unlimited team members on every plan. Its pricing page says there is no free trial.
Is Sway9 cheaper than Viralytics?
For a small TikTok- and Instagram-only roster, yes — Sway9 starts at $22/mo versus $40/mo. Viralytics costs more at the entry level but adds YouTube Shorts tracking, a creator portal, and payout balances that track which posts have been paid, and it prices on videos rather than per handle.
Keep reading
Ready to see your UGC ROI?
Paste in your creators' handles and Viralytics tracks every post across TikTok, Instagram, and YouTube — automatically. Setup takes under 5 minutes.
From $40/mo · Unlimited seats · Cancel anytime