Viralytics vs Modash
Modash is a powerful (and pricier) platform for finding and vetting influencers across a 350M+ creator database, with campaign tracking and payments bundled in. Viralytics skips the discovery engine and focuses on what brands running paid UGC actually need day to day: cheap, accurate performance and payout tracking for the creators you already pay.
Modash is for…
Brands and agencies that need to find and vet new influencers from a large database, analyze audience demographics, and run end-to-end outreach campaigns. Best suited to teams with budget for a $200+/mo platform.
Essentials from $199/mo (annual) / $299/mo monthly; Performance from $499/mo
Viralytics is for…
Brands and agencies running paid UGC programs who need to track creator ROI, manage payouts, and report on campaign performance — all in one purpose-built tool.
From $40/mo (500 videos/month, scales with usage)
Feature comparison
Side-by-side breakdown
| Feature | Modash | Viralytics |
|---|---|---|
| Track your own paid creators' posts | ✅ Yes — views, engagement & clicks per post | ✅ Purpose-built |
| Payout calculator & CPM tracking | ⚠️ Auto CPM + payments, but campaign-level | ✅ Built-in per-platform |
| TikTok + Instagram + YouTube | ✅ All three | ✅ All three |
| Creator portal (share stats with creators) | ⚠️ Payments dashboard, no stats portal | ✅ Yes |
| Influencer discovery / database | ✅ 350M+ creators with audience data | ❌ Not the focus |
| Team access (invite members) | ⚠️ Capped (2 Essentials, 5 Performance) | ✅ Unlimited seats |
| Starting price | ~$199/mo (annual) / $299/mo monthly | $40/mo (500 videos/mo) |
| Built for UGC program management | ⚠️ Built for outreach & campaigns | ✅ Purpose-built |
Why teams switch to Viralytics
The four things that actually matter when you're managing a paid UGC program.
A fraction of the price
Viralytics starts at $40/mo for 500 videos. Modash's cheapest plan is around $199/mo billed annually (or $299/mo monthly) — roughly 5x more — because you're paying for a discovery database and outreach tools you may never use.
Built for paid-UGC ROI, not influencer search
If you already know which creators you pay, you don't need a 350M-profile search engine. Viralytics goes straight to view/engagement tracking and per-platform CPM so you see exactly what each paid post costs and returns.
A real creator-facing portal
Modash gives creators a payments dashboard but no place to view their own performance stats. Viralytics gives each creator a portal to see their posts and numbers — fewer screenshot requests, more transparency.
Payout tracking without seat limits
Viralytics has built-in payout tracking and unlimited team seats on every plan. Modash caps seats by tier (2 on Essentials, 5 on Performance), so growing teams pay more just to add people.
TikTok · Instagram · YouTube
Viralytics tracks posts across all three platforms automatically — no manual uploads, no API keys to manage. Just paste a creator's handle and we handle the rest.
Frequently asked questions
What is a cheaper Modash alternative for tracking paid UGC creators?
Viralytics. It's purpose-built to track the performance and payouts of creators you already pay across TikTok, Instagram, and YouTube, starting at $40/mo — versus Modash's ~$199/mo entry plan. You skip Modash's influencer-discovery database (and its cost) and get straight to measuring ROI on your paid UGC.
Does Modash track creator payouts and CPM?
Yes — Modash calculates CPM automatically and includes a built-in creator payments feature that distributes payouts across many countries. However, it's geared toward campaign-level reporting and flat-fee/affiliate payments, not a per-platform CPM-based payout calculator. Viralytics is built specifically around per-creator, per-platform CPM and payout tracking.
How does Viralytics pricing compare to Modash?
Viralytics starts at $40/mo for 500 videos/mo (about $76/mo for 1,000), with unlimited team seats and pricing that scales in steps as you add videos. Modash's lowest plan is around $199/mo billed annually ($299/mo month-to-month) with a 2-seat cap, scaling to $499+/mo on Performance — so Viralytics is several times cheaper for brands focused on measuring paid UGC.
Keep reading
Ready to see your UGC ROI?
Paste in your creators' handles and Viralytics tracks every post across TikTok, Instagram, and YouTube — automatically. Setup takes under 5 minutes.
From $40/mo · Unlimited seats · Cancel anytime