Modash is a powerful (and pricier) platform for finding and vetting influencers across a 350M+ creator database, with campaign tracking and payments bundled in. Viralytics skips the discovery engine and focuses on what brands running paid UGC actually need day to day: cheap, accurate performance and payout tracking for the creators you already pay.
Modash
Brands and agencies that need to find and vet new influencers from a large database, analyze audience demographics, and run end-to-end outreach campaigns. Best suited to teams with budget for a $200+/mo platform.
Essentials from $199/mo (annual) / $299/mo monthly; Performance from $499/mo
Viralytics
Brands and agencies running paid UGC programs who need to track creator ROI, manage payouts, and report on campaign performance — all in one purpose-built tool.
From $40/mo (500 videos/month, scales with usage)
Side-by-side breakdown
The four things that actually matter when you're managing a paid UGC program.
Viralytics starts at $40/mo for 500 videos. Modash's cheapest plan is around $199/mo billed annually (or $299/mo monthly) — roughly 5x more — because you're paying for a discovery database and outreach tools you may never use.
If you already know which creators you pay, you don't need a 350M-profile search engine. Viralytics goes straight to view/engagement tracking and per-platform CPM so you see exactly what each paid post costs and returns.
Modash gives creators a payments dashboard but no place to view their own performance stats. Viralytics gives each creator a portal to see their posts and numbers — fewer screenshot requests, more transparency.
Viralytics has built-in payout tracking and unlimited team seats on every plan. Modash caps seats by tier (2 on Essentials, 5 on Performance), so growing teams pay more just to add people.
Viralytics tracks posts across all three platforms automatically — no manual uploads, no API keys to manage. Just paste a creator's handle and we handle the rest.
Viralytics. It's purpose-built to track the performance and payouts of creators you already pay across TikTok, Instagram, and YouTube, starting at $40/mo — versus Modash's ~$199/mo entry plan. You skip Modash's influencer-discovery database (and its cost) and get straight to measuring ROI on your paid UGC.
Yes — Modash calculates CPM automatically and includes a built-in creator payments feature that distributes payouts across many countries. However, it's geared toward campaign-level reporting and flat-fee/affiliate payments, not a per-platform CPM-based payout calculator. Viralytics is built specifically around per-creator, per-platform CPM and payout tracking.
Viralytics starts at $40/mo for 500 videos/mo (about $76/mo for 1,000), with unlimited team seats and pricing that scales in steps as you add videos. Modash's lowest plan is around $199/mo billed annually ($299/mo month-to-month) with a 2-seat cap, scaling to $499+/mo on Performance — so Viralytics is several times cheaper for brands focused on measuring paid UGC.
Set up takes under 5 minutes. Paste in your creators' handles and start tracking views, CPM, and payouts across TikTok, Instagram, and YouTube.
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