Trendpop is a TikTok-first trend-discovery and influencer-research platform built for record labels, brands, and agencies hunting for what to post next. Viralytics is the opposite end of the funnel: it measures the creators you already pay across TikTok, Instagram, and YouTube and handles their payouts.
Trendpop
Record labels, brands, and agencies who want to spot emerging TikTok trends, sounds, and hashtags and discover influencers to recruit. Built for content research and campaign planning, not for managing payouts to a roster of creators you already pay.
Historically $250–$2,000/mo (now part of Collab); current pricing varies
Viralytics
Brands and agencies running paid UGC programs who need to track creator ROI, manage payouts, and report on campaign performance — all in one purpose-built tool.
From $40/mo (500 videos/month, scales with usage)
Side-by-side breakdown
The four things that actually matter when you're managing a paid UGC program.
Trendpop helps you discover trends and influencers to recruit. Viralytics picks up where that ends — tracking the creators you actually pay and proving the ROI of each post.
Trendpop is TikTok-centric. Viralytics tracks TikTok, Instagram Reels, and YouTube Shorts side by side so your whole creator program lives in one dashboard.
Trendpop has no payout calculator, CPM tracking, or creator-facing view. Viralytics handles per-platform CPM, payout calculation, and a portal where creators see their own stats.
Trendpop's plans have historically started around $250/mo and run to $2,000/mo with capped seats. Viralytics starts at $40/mo with unlimited team seats.
Viralytics tracks posts across all three platforms automatically — no manual uploads, no API keys to manage. Just paste a creator's handle and we handle the rest.
Viralytics. Trendpop is a TikTok trend- and influencer-discovery tool built for finding creators and trends to chase. If you instead need to track the creators you already pay — across TikTok, Instagram, and YouTube — and calculate their payouts, Viralytics is purpose-built for that, starting at $40/mo.
No. Based on its public materials, Trendpop focuses on trend, sound, hashtag, and influencer discovery plus audience analytics — it doesn't offer payout calculation, per-platform CPM tracking, or a creator-facing portal. Viralytics includes all three.
Trendpop's plans have historically ranged from about $250/mo to $2,000/mo, with seat caps per tier, and it is now part of Collab. Viralytics starts at $40/mo for 500 videos/mo with unlimited team seats and simple step pricing ($18 per extra 250 videos) — no credits.
Set up takes under 5 minutes. Paste in your creators' handles and start tracking views, CPM, and payouts across TikTok, Instagram, and YouTube.
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