Viralytics vs Metricool
Metricool is a social media scheduling and analytics suite for managing your own brand accounts across many platforms. Viralytics does the opposite job: it tracks the external creators you pay, measuring their TikTok, Reels, and Shorts performance and calculating what they're owed.
Metricool is for…
Solo creators, freelancers, brands, and agencies who want to plan, publish, and report on their own social accounts from one dashboard.
Free plan (1 brand); paid from ~$22/mo, scaling by brand count
Viralytics is for…
Brands and agencies running paid UGC programs who need to track creator ROI, manage payouts, and report on campaign performance — all in one purpose-built tool.
From $40/mo (500 videos/month, scales with usage)
Feature comparison
Side-by-side breakdown
| Feature | Metricool | Viralytics |
|---|---|---|
| Track external paid creators | ⚠️ Built for your own connected accounts | ✅ Purpose-built |
| Payout calculator & CPM tracking | ❌ No creator payout or per-creator CPM | ✅ Built-in |
| TikTok + Instagram + YouTube | ✅ All three (plus many more) | ✅ All three |
| Creator portal (share stats with creators) | ❌ Client reports only, no creator portal | ✅ Yes |
| Team access (invite members) | ⚠️ Seats/brands tier-gated | ✅ Unlimited seats |
| Scheduling / publishing | ✅ Core strength | ❌ Not the focus |
| Starting price | Free; paid from ~$22/mo | $40/mo (500 videos/mo) |
| Built for UGC program management | ❌ Built for managing your own channels | ✅ Purpose-built |
Why teams switch to Viralytics
The four things that actually matter when you're managing a paid UGC program.
Built to measure creators you pay
Viralytics tracks the external creators in your UGC program — their actual posts and views — instead of only the accounts you own and connect yourself.
Per-platform CPM, not vanity charts
See cost-per-thousand-views per creator across TikTok, Instagram Reels, and YouTube Shorts, so you know which paid creators actually move the needle.
A real creator portal
Share live stats directly with the creators you work with. Metricool's sharing is client reporting for your own channels, not a portal for outside creators.
Payouts handled in-app
Built-in payout tracking computes what each creator is owed from their tracked views. Metricool has no creator-compensation features.
TikTok · Instagram · YouTube
Viralytics tracks posts across all three platforms automatically — no manual uploads, no API keys to manage. Just paste a creator's handle and we handle the rest.
Frequently asked questions
What is the best Metricool alternative for tracking paid UGC creators?
Viralytics. Metricool is built to schedule and analyze your own brand's social accounts. Viralytics is purpose-built to track the external creators you pay — measuring their TikTok, Instagram Reels, and YouTube Shorts performance and calculating payouts.
Can Metricool track creators you pay and calculate payouts?
No. Metricool has no creator-payout, per-creator-CPM, or creator-portal features. It's designed to manage and report on the social accounts you own and connect, not to run a paid-creator program. Viralytics is built specifically for that.
How does Viralytics pricing compare to Metricool?
Metricool starts free and scales by number of 'brands' (roughly $22+/mo on paid tiers, with seats and platforms tier-gated). Viralytics starts at $40/mo for 500 tracked videos with unlimited team seats — priced around the creator-tracking job, not the number of your own accounts.
Keep reading
Ready to see your UGC ROI?
Paste in your creators' handles and Viralytics tracks every post across TikTok, Instagram, and YouTube — automatically. Setup takes under 5 minutes.
From $40/mo · Unlimited seats · Cancel anytime