Metricool is a social media scheduling and analytics suite for managing your own brand accounts across many platforms. Viralytics does the opposite job: it tracks the external creators you pay, measuring their TikTok, Reels, and Shorts performance and calculating what they're owed.
Metricool
Solo creators, freelancers, brands, and agencies who want to plan, publish, and report on their own social accounts from one dashboard.
Free plan (1 brand); paid from ~$22/mo, scaling by brand count
Viralytics
Brands and agencies running paid UGC programs who need to track creator ROI, manage payouts, and report on campaign performance — all in one purpose-built tool.
From $40/mo (500 videos/month, scales with usage)
Side-by-side breakdown
The four things that actually matter when you're managing a paid UGC program.
Viralytics tracks the external creators in your UGC program — their actual posts and views — instead of only the accounts you own and connect yourself.
See cost-per-thousand-views per creator across TikTok, Instagram Reels, and YouTube Shorts, so you know which paid creators actually move the needle.
Share live stats directly with the creators you work with. Metricool's sharing is client reporting for your own channels, not a portal for outside creators.
Built-in payout tracking computes what each creator is owed from their tracked views. Metricool has no creator-compensation features.
Viralytics tracks posts across all three platforms automatically — no manual uploads, no API keys to manage. Just paste a creator's handle and we handle the rest.
Viralytics. Metricool is built to schedule and analyze your own brand's social accounts. Viralytics is purpose-built to track the external creators you pay — measuring their TikTok, Instagram Reels, and YouTube Shorts performance and calculating payouts.
No. Metricool has no creator-payout, per-creator-CPM, or creator-portal features. It's designed to manage and report on the social accounts you own and connect, not to run a paid-creator program. Viralytics is built specifically for that.
Metricool starts free and scales by number of 'brands' (roughly $22+/mo on paid tiers, with seats and platforms tier-gated). Viralytics starts at $40/mo for 500 tracked videos with unlimited team seats — priced around the creator-tracking job, not the number of your own accounts.
Set up takes under 5 minutes. Paste in your creators' handles and start tracking views, CPM, and payouts across TikTok, Instagram, and YouTube.
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