Clipping campaign tracking

Clipping campaign tracking and clipper payouts, without the 10% cut

Run your own pay-per-view clipping program. Viralytics tracks every clip your clippers post on TikTok, Instagram, and YouTube, applies your CPM, and shows exactly what each clipper is owed.

TikTokInstagramYouTubeFrom $40/mo · No fee on payouts

How Viralytics tracks clipping campaigns

Viralytics is clipping campaign tracking software for brands that recruit their own clippers: add each clipper's accounts, set a CPM, and it tracks every clip they post after joining, refreshes the views, and calculates pay per view — what each clipper has earned, what you've paid, and what's still owed. You pay clippers your usual way; Viralytics charges a flat subscription and never takes a percentage.

Looking for a marketplace to find clippers instead? See how Viralytics compares in Viralytics vs Content Rewards.

How it works

How to run a clipping program in Viralytics

Add clippers once. Views, CPM, and balances keep themselves up to date.

01

Add your clippers

Paste their TikTok, Instagram, and YouTube profile links — one per line, as many as you have. The same handle across platforms becomes one clipper.

02

Set the campaign start

Give each clipper a start date so only clips posted after they joined count toward views and pay. Older posts on the account are ignored.

03

Set your CPM

Put clippers in a payment group with a rate per 1,000 views (or any view block), an optional minimum views per clip, and weekly or all-time counting.

04

Pay what's owed

Views refresh automatically and each clipper's balance updates. Pay through your own rails, mark it paid, and the exact clips it covered are recorded.

Own program vs marketplace

Pay per view clipping: your own program or a marketplace?

Both pay clippers per view. The difference is who finds the clippers — and who takes a cut.

Clipping marketplace

Fund a campaign, let clippers apply

Platforms like Content Rewards on Whop list your campaign to an open pool of clippers.

  • Good for finding clippers you don't know yet
  • One rate for everyone on a campaign
  • Budget prefunded and held by the platform
  • A percentage of every payout as the fee

Your own program + Viralytics

Recruit clippers, track and pay them yourself

For brands and creators with a Discord, an audience, or an agency supplying clippers.

  • Different CPM per clipper or per group
  • No upfront budget parked anywhere
  • Pay through your own bank, Wise, or PayPal
  • Flat subscription — no fee on payouts
Worked example

What a 10% marketplace fee costs a clipping program

A program paying clippers $1 CPM on 10 million views a month spends $10,000 on clipper payouts. With roughly 2,000 clips a month to track:

Marketplace (10% fee)Own program + Viralytics
Clipper payouts$10,000$10,000
Platform cost$1,000 (10% of payouts)$148 (2,000 tracked videos)
Upfront budgetPrefunded, $1,000 minimumNone
Total per month$11,000$10,148

Viralytics pricing is $40/month for 500 tracked videos plus $18 per additional 250, with unlimited seats. Marketplace fee per Content Rewards' published pricing.

Clipper payouts

Clipper payout tracking that holds up at volume

Hundreds of clips a week, dozens of clippers, one number per clipper.

Every clip, every platform

TikTok, Instagram Reels, and YouTube Shorts in one list per clipper, with views refreshed automatically — no screenshots or self-reported numbers.

Clippers with several accounts

Clippers often run more than one page. Attach extra handles per platform to the same clipper so all their clips roll up into one balance.

Review and skip clips

Skip a clip that broke the brief or override what a single clip pays. Totals recalculate instantly, and the reason is kept with the post.

Minimum views per clip

Set a view range a clip must land in to earn CPM — for example, nothing under 1,000 views — at the group level or per clipper.

Rate changes that don't rewrite history

Raise or cut a clipper's CPM and the change is logged with an effective date, so earlier clips keep the rate they were posted under.

Payment history, exportable

Every payout stores the amount, date, method, receipt link, and the clip IDs it covered. Export the history to CSV for your books.

A portal for every clipper

Send each clipper a private link instead of answering “did this clip get paid?” in Discord.

  • Their rates, per platform
  • Every payment, with the exact clips it covered
  • Paste a clip link to check whether it's been paid
  • No login or app for the clipper

See which clippers are worth it

Program-wide and per-clipper numbers, so you can move budget to the accounts that actually get views.

  • Views and earnings per clipper, per platform
  • Effective CPM per clipper, after skips and overrides
  • Top clips across the whole program
  • Per-view clippers and flat-fee UGC creators side by side

Clipping campaign tracking FAQ

What is a clipping campaign?

A clipping campaign is a pay-per-view creator program: a brand or creator supplies long-form content (podcasts, streams, product footage), and independent "clippers" cut it into short vertical videos and post them on their own TikTok, Instagram, and YouTube accounts. Clippers are paid per 1,000 views their clips get, so the brand only pays for reach it actually received.

How do I track a clipping campaign?

Add each clipper's profile links to Viralytics and set the date they started on your campaign. Viralytics tracks every clip they post after that date on TikTok, Instagram, and YouTube, refreshes the views automatically, and shows views, CPM, and earnings per clipper and for the whole program.

How do I pay clippers per view?

Set a CPM rate on the clippers' payment group — for example $1 per 1,000 views. Viralytics multiplies each clipper's tracked views by that rate, per week or all-time, and shows what they're owed. You send the money through your own bank, Wise, PayPal, or other provider, then mark the payout paid; Viralytics records which clips it covered so no clip is paid twice.

What is a typical CPM for clipping?

Published clipping campaigns commonly pay between about $0.50 and $3 per 1,000 views, with some going lower for very large budgets and up to around $5 for niche or premium content. Viralytics shows the effective CPM you actually paid per clipper, after skipped clips and overrides.

Can I cap how much a single clip pays?

There is no automatic per-clip payout cap today. You can set a view range a clip must fall in to earn CPM, and override the amount any individual clip pays before you pay out, so an outlier clip never goes out at a number you didn't approve.

Do I need a marketplace like Content Rewards to run a clipping program?

No. Marketplaces such as Content Rewards (on Whop) help you find clippers you don't know, and they take a percentage of every payout — Content Rewards charges 10% with a $1,000 minimum budget. If you recruit clippers yourself, from Discord, your audience, or an agency, Viralytics tracks and calculates their pay for a flat subscription with no fee on payouts.

Can clippers see their own views and earnings?

Yes. Each clipper gets a private portal link — no login or app — showing their rates, payment history, and the exact clips each payment covered. They can paste a clip link to check whether it has been paid.

More on per-view pay: UGC payout software · What is a good CPM for UGC?

Keep the 10% — run your clipping program yourself

Add your clippers, set a CPM, and see exactly what each one is owed across TikTok, Instagram, and YouTube.