UGC tracking for teams that pay creators
Viralytics automatically tracks every post your creators publish on TikTok, Instagram, and YouTube — views, CPM, and exactly what you owe each creator, refreshed every day.
- Refreshed daily
- No creator logins
- Set up in 5 minutes
Stop tracking UGC in spreadsheets
A spreadsheet works for three creators. Past that, it's stale the moment you save it — and it can't tell you who's worth paying.
The spreadsheet
Flying blind on your UGC spend
- View counts you update by hand — when you remember
- No idea which creators drove views vs. just cost money
- TikTok, Instagram, and YouTube data in separate tabs
- Payouts recalculated manually every week
With Viralytics
One dashboard. Every post. Every day.
- Every creator's posts tracked automatically across all three platforms
- CPM and views per creator, side by side
- Payouts calculated from real view counts
- Five minutes to set up, zero maintenance
Everything you need to run a paid UGC program
Built for brand managers and agencies tracking dozens — or hundreds — of creators.
Automatic post tracking
Paste a creator's TikTok, Instagram, or YouTube handle. Every new post is picked up and its views refreshed automatically — no CSV exports or browser plugins.
CPM per creator and platform
See cost per 1,000 views for every creator, split by TikTok, Reels, and Shorts — so you know who's actually efficient, not just who's loudest.
Creator payout tracking
Flat fee, pay-per-view, or base + bonus: Viralytics works out what each creator has earned and what's still owed, and records which posts every payout covered.
Creator portal
Give each creator a private link to their own posts, views, and earnings. No more weekly screenshot reports.
Unlimited team seats
Invite your whole team and your clients at no extra cost. Pricing scales with the videos you track, never with seats.
Works with Claude & ChatGPT
Connect Viralytics to Claude or ChatGPT and ask about your creator program in plain English — top performers, CPM trends, who's owed what.
How UGC tracking works in Viralytics
No API keys. No creator logins. Set up in about five minutes.
Add creator
01
Add your creators
Paste the profile link for any TikTok, Instagram, or YouTube creator you work with. No creator login, no API credentials.
Creator overview
Nick
@nickreilly · TikTok · YT
3.2M
Views
142
Posts
$2.40
CPM
Abby
@abbyrose · Instagram
963K
Views
87
Posts
$3.10
CPM
02
We track every post
Viralytics picks up each new post and refreshes its views automatically across all three platforms.
03
See who's worth paying
Views, CPM, and earnings per creator in one dashboard. Double down on what works and cut what doesn't.
Built for brands and agencies
For brands
Run an always-on creator program without a spreadsheet in sight.
- Track every creator's views and CPM in one dashboard
- Pay creators on flat-fee, per-view, or hybrid deals
- Spot top performers and move budget to them weekly
For agencies
Report on every client's creators without pulling numbers by hand.
- A separate workspace for each client
- Share live creator portals instead of screenshots
- Unlimited seats for your team and your clients
Simple UGC tracking pricing
Pay for the videos you track. Unlimited seats on every plan.
500 videos tracked / month · +$18 per additional 250
- ✓TikTok + Instagram + YouTube tracking
- ✓Daily automatic syncs
- ✓CPM & earnings tracking
- ✓Unlimited creators
- ✓Shareable creator portals
Need more than 3,000 videos a month? Contact us.
Learn how to run a paid UGC program
Practical guides on tracking, paying, and benchmarking UGC creators.
Buyer's guide
Best UGC tracking software in 2026
Read →Guide
How to Track UGC Creator Performance
Read →Guide
How to Pay UGC Creators: Flat-Fee, Pay-Per-View & Hybrid Models
Read →Guide
What's a Good CPM for UGC Creators?
Read →Comparing tools? See how Viralytics compares →
UGC tracking FAQ
What is UGC tracking software?
UGC tracking software automatically collects every post your creators publish for you on TikTok, Instagram, and YouTube, and reports views, engagement, and cost per 1,000 views (CPM) for each creator — replacing the spreadsheet most teams start with. Viralytics adds payout tracking on top, so you can see what each creator has earned and what's still owed.
Do creators need to connect their accounts?
No. You paste each creator's public profile link and Viralytics tracks their public posts. Creators don't need to log in, install anything, or grant API permissions.
Which platforms does Viralytics track?
TikTok, Instagram, and YouTube — including Instagram Reels and YouTube Shorts — side by side in one dashboard, with CPM split by platform.
How does Viralytics calculate CPM?
Effective CPM = what you paid a creator ÷ the views their posts earned × 1,000. Viralytics calculates it per creator and per platform from live view counts, so you can compare flat-fee and pay-per-view creators on the same scale.
Can Viralytics track creator payouts?
Yes. Set each creator's deal — flat fee, pay-per-view (CPM), or a base plus view bonuses — and Viralytics calculates what they've earned from real view counts, what's been paid, and what's still owed.
How much does Viralytics cost?
$40/month for up to 500 tracked videos, then $18 for each additional 250 videos (for example, $76/month for 1,000 videos). Every plan includes unlimited team seats.
Know exactly what every creator is worth
Set up in five minutes. Paste your creators' handles and start tracking views, CPM, and payouts today.