UGC tracking for agencies

UGC tracking for agencies running creators for every client

A workspace per client, one overview across all of them, and live creator reporting your clients can open themselves — across TikTok, Instagram, and YouTube.

TikTokInstagramYouTubeFrom $40/mo per client · Unlimited seats

What Viralytics does for agencies

Viralytics is UGC tracking software built for agencies: each client gets a separate workspace with its own creators, rates, and payouts; an overview shows every client's views and CPM side by side; and clients can be invited as read-only viewers of their own creator reporting. Seats are unlimited, and each client's plan is priced by the videos tracked in it.

Comparing tools first? See the best UGC tracking software, compared.

How it works

How agencies track UGC for multiple clients

Set up a client in minutes. The reporting keeps itself current.

01

Create a workspace per client

Each client gets its own workspace with its own creators, rates, payouts, and logo. Switch between clients from the sidebar.

02

Add the client's creators

Paste creators' TikTok, Instagram, and YouTube profile links in bulk. Posts and views start syncing automatically.

03

Invite your team and the client

Unlimited seats. Give your team edit access and invite the client as a read-only viewer of their own workspace.

04

Report from live numbers

Views, CPM, top posts, and payouts are always current — no end-of-month export-and-screenshot routine.

Agency features

Creator reporting for clients, without the spreadsheet

Everything an agency needs to run paid UGC for several brands at once.

Every client on one screen

Sign in to an overview of all your client workspaces: daily views, week-over-week change, 7/30/90-day CPM, and each client's top posts.

Roles per workspace

Owner, admin, editor, or read-only member — set per client. Editors add and edit creators; members can only view.

Live creator portals

Each creator has a private link showing their rates, payments, and the posts each payment covered — share it instead of screenshots.

Payouts per client

Flat-fee, per-view, or base + bonus deals per client, with what each creator is owed and a payment history you can export to CSV.

CPM clients understand

Effective CPM per creator and per client — total paid ÷ total views × 1,000 — so every program reports on one scale.

Automatic syncs

Views refresh daily across TikTok, Instagram Reels, and YouTube Shorts for every client — nobody on your team pulls numbers by hand.

Access control

Who sees what in a client workspace

Roles are set per workspace, so the same person can be an editor for one client and have no access to another.

RoleTypical personCan do
OwnerAgency leadEverything, including billing
AdminAccount managerManage creators, payouts, and the team
EditorCampaign coordinatorAdd and edit creators
MemberYour clientView dashboards and posts (read-only)

Client reporting that's always live

Replace the monthly deck of screenshots with a dashboard the client can open any day.

  • Views and CPM over 7, 30, and 90 days
  • Week-over-week change per client
  • Top-performing posts with links
  • Per-creator views and posts

Pricing that works for an agency

No per-seat fees, and a separate plan per client you can bill straight through.

  • Unlimited seats for your team and clients
  • Each client plan priced by tracked videos
  • From $40/month for 500 videos
  • No percentage of creator payouts

UGC tracking for agencies FAQ

What is the best UGC tracking software for agencies?

Look for a separate workspace per client, a cross-client overview, client access without extra seat fees, and payouts built in. Viralytics does all four: one workspace per client, an overview of every client's views and CPM, unlimited seats with read-only roles for clients, and per-creator payout tracking across TikTok, Instagram, and YouTube.

Can I manage several clients in one Viralytics account?

Yes. Create a workspace for each client and switch between them from the sidebar. Each workspace keeps its own creators, rates, payouts, team, and logo, and the overview shows every client side by side.

Can my clients see their creator reporting?

Yes. Invite a client to their own workspace as a read-only member. They see live views, CPM, and posts for their creators, and they can't edit creators or settings, or see your other clients.

How is Viralytics priced for agencies?

Each client workspace has its own plan, priced by the number of videos tracked in it: $40/month for 500 videos, then $18 for each additional 250. Seats are unlimited on every plan, so adding team members or client viewers never costs extra — and a per-client plan is easy to pass through on your invoice.

Is Viralytics white-label?

Not today. You can upload each client's logo to their workspace, but the app and creator portals carry Viralytics branding.

Does Viralytics handle creator payouts for clients?

Viralytics calculates what each creator is owed from their deal — flat fee, pay-per-view, or base plus view-milestone bonuses — and records each payment with the posts it covered. You or your client send the money through your own payment rails; Viralytics never holds funds or takes a percentage.

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Set up your first client in minutes

Create a workspace, paste in the client's creators, and send them a read-only invite — reporting takes care of itself.