Practical, no-fluff guides for brands and agencies running paid UGC programs — how to track performance, pay creators, and benchmark CPM.
Which metrics actually matter, why spreadsheets stop working past a few creators, and how to set up automatic tracking across TikTok, Instagram, and YouTube.
Read guide →Flat fee, pay-per-view, or hybrid base + bonus — the three UGC payment models, when each makes sense, and how to track what you owe.
Read guide →Typical pay-per-view CPM ranges by platform, how to turn a flat fee into an effective CPM, and the factors that swing the rate most.
Read guide →