Track every Reel your creators post for you. Paste each creator's Instagram profile and Viralytics picks up their new Reels daily, refreshes views, likes, and comments, and shows what each creator is costing you per 1,000 views.
How to track Instagram creator posts
Running creators on more than Instagram? Viralytics tracks TikTok and YouTube Shorts in the same dashboard — see UGC tracking software for the full picture, or what a good UGC CPM is.
Every Reel from every creator, refreshed while it's still picking up views.
| Metric | What you get |
|---|---|
| Views | Plays per Reel, refreshed daily for its first 15 days |
| Likes | Per Reel, updated with every refresh |
| Comments | Per Reel, updated with every refresh |
| Caption, thumbnail & post date | Find any Reel at a glance and see when it went live |
| CPM | What you paid ÷ Reel views × 1,000, per creator |
| Earnings | What each creator has earned from their Reels, and what's still owed |
Viralytics tracks Reels. Stories aren't tracked, photo and carousel posts have no view count, and Instagram shares and saves aren't included.
No Instagram API, no Facebook Page to connect, no creator logins.
01
Add a creator with their profile link (instagram.com/handle). Set a start date so only Reels made for your program count.
02
New Reels are picked up daily, and each one's views, likes, and comments are re-checked straight from the Reel every day for 15 days.
03
Views, CPM, and earnings per creator, ranked — so you know which Instagram creators drive views and which just cost money.
Whether creators post Reels only or cross-post from TikTok.
No more opening each profile and noting play counts. Every creator's new Reels land in your dashboard daily.
Creator, business, or personal — if the profile is public, Viralytics can track it. Nothing for the creator to approve.
Flat fee per Reel, a CPM rate, or base + milestone bonuses. Reels often earn differently than TikToks, so rates can be set per platform.
Each Reel's views are snapshotted 15 days after posting and used for pay, so late views can't trigger a bonus months later.
Set when a creator joined your program and their older Reels stay out of your numbers, CPM, and limits.
Send each creator a private link to their Reels, views, and earnings instead of answering DMs about numbers.
Paying creators per view or with bonuses? See how UGC payout software works →
Tracking Instagram by hand
With Viralytics
Most creators cross-post. Viralytics puts their TikTok, Instagram, and YouTube posts side by side, with rates and payouts set per platform.
Use a tool that pulls public post data automatically instead of collecting screenshots. In Viralytics you paste each creator's Instagram profile link once; it picks up their new Reels every day and refreshes views, likes, and comments for each Reel's first 15 days, alongside CPM and what each creator is owed.
No. Viralytics tracks public Instagram profiles, so creators don't log in, switch to a Business account, or link a Facebook Page. Private accounts can't be tracked.
Viralytics tracks Reels. Stories aren't tracked, and photo and carousel posts don't have a public view count, so they don't contribute to view or CPM reporting.
New Reels are picked up daily. Each Reel's views, likes, and comments are refreshed daily for its first 15 days.
Views (plays), likes, and comments for every Reel, plus caption, thumbnail, and post date. Viralytics calculates CPM and earnings per creator from those views. Shares and saves aren't tracked on Instagram.
Yes. Set a flat fee per Reel, a CPM rate, or base plus view-milestone bonuses, with Instagram rates separate from TikTok and YouTube if you need, and Viralytics calculates what each creator is owed from their Reel views.
Comparing tools? See the best UGC tracking software, compared →
Paste your creators' Instagram profiles and see views, CPM, and payouts for every Reel today.