Viralstat is great for discovering viral videos and benchmarking competitors across TikTok, Instagram, YouTube and Facebook. Viralytics does the opposite job: it tracks the specific creators you pay, calculates their CPM and payouts, and gives them a portal to see their own stats.
Viralstat
Brands, agencies, labels and creators who want to discover trending content and benchmark channels they don't own. It's a research and monitoring tool, not a paid-UGC program manager.
From $15/mo (Personal); Professional $49/mo; free tier available
Viralytics
Brands and agencies running paid UGC programs who need to track creator ROI, manage payouts, and report on campaign performance — all in one purpose-built tool.
From $40/mo (500 videos/month, scales with usage)
Side-by-side breakdown
The four things that actually matter when you're managing a paid UGC program.
Viralytics calculates what each creator is owed from real view counts and per-platform CPM, then tracks who's been paid. Viralstat has no payout or CPM tooling — you'd export numbers and run payouts in a spreadsheet.
Viralstat shines at discovering viral videos and benchmarking channels you don't own. Viralytics is built around the specific creators you've hired, so every metric maps to a creator on your payroll.
Viralytics gives each creator their own view of the stats and earnings that matter to them. Viralstat offers share-via-link reporting, but not a dedicated portal for the creators you pay.
Viralytics starts at $40/mo for 500 tracked videos with unlimited team seats and straightforward step pricing ($18 per extra 250 videos) — no credit system. Viralstat's plans are scoped to monitored profiles and cap guest access.
Viralytics tracks posts across all three platforms automatically — no manual uploads, no API keys to manage. Just paste a creator's handle and we handle the rest.
If your goal is measuring and paying creators you've hired — rather than researching trends — Viralytics is the closer fit. It tracks your specific creators across TikTok, Instagram and YouTube, calculates per-platform CPM and payouts, and gives creators their own portal, starting at $40/mo for 500 videos with unlimited seats. Viralstat is better suited to trend discovery and competitor benchmarking.
Based on Viralstat's site and pricing as of mid-2026, we found no creator payout calculation or CPM tracking. It focuses on video analytics, trend discovery and competitor research. Viralytics has both payout calculation and per-platform CPM built in.
Viralstat runs from $15/mo (Personal) up to $49/mo (Professional), scoped to monitored profiles, with a free tier. Viralytics starts at $40/mo for 500 tracked videos, includes unlimited team seats, and scales in simple steps ($18 per extra 250 videos) with no credit system. The products price differently because they solve different jobs — research vs. paid-UGC measurement and payouts.
Set up takes under 5 minutes. Paste in your creators' handles and start tracking views, CPM, and payouts across TikTok, Instagram, and YouTube.
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