Calculators and a template for brands and agencies paying UGC creators: work out CPM, price a creator deal, and track posts in a spreadsheet. No sign-up, nothing to install.
Free calculator
Turn what you paid and the views you got into an effective CPM — and see how it compares with typical TikTok, Instagram, and YouTube rates.
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Free calculator
Estimate what to pay a creator under a flat fee, pay-per-view (CPM), or base + view bonuses — and compare all three on the same videos.
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Free template
A free CSV for Google Sheets or Excel: creator, platform, post URL, date, views, amount paid, and an auto-calculated CPM column.
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Using these every week? Viralytics tracks every creator's posts, views, CPM, and payouts across TikTok, Instagram, and YouTube automatically. For the background, read what a good UGC CPM is and how to pay UGC creators.
Paste in your creators' handles and Viralytics tracks every post across TikTok, Instagram, and YouTube — automatically. Setup takes under 5 minutes.
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